March 17, 2016

Successful MD&M West Trade Show

At the recent MDM West in Anaheim, representatives from leading medical component OEMs expressed a strong interest in adding our new 1.9mm chip-on-tip single-use video scope system to their product line.  For many, the visit to the Nathaniel Group booth was their first hands-on experience with disposable scopes. There was a consensus that single-use endoscopes will grow in popularity due to awareness of infection rates and costs associated with sterilization and repair of reusable endoscopes.

The discussions were exceptionally valuable to Nathaniel Group too, because our customers and prospects suggested several new and innovative applications for our single-use video scope.   People were drawn into our booth by our advanced 3D endoscopic system as well as the 3mm steerable chip-on-tip single-use endoscope.  Our anatomical spine and knee models allowed attendees to test the navigation and video quality of our products.

The show was well attended and we were fortunate to make contact with many new companies.  Although traditionally a show for suppliers of medical components, our strategy was to attract attention by offering OEM end products that helped clients get to market fast. 

Due to the success of this year’s show we have signed up to exhibit in 2017.  We hope to see you there! But don’t wait for next year’s show if you think our endoscopic illumination and imaging products can help your business grow. Contact us and we will be happy to discuss your application.

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